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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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ICT Selection
Chudoba, David ; Kindlová, Dita (referee) ; Koch, Miloš (advisor)
Bachelor thesis is focused on the selection of affordable information system in real operating companies operating in customer service. Information system should ensure reducing unnecessary administrative burdens engineers performing manual labor. Data and information should be partially automated. The selection framework were therefore included in programs established standards for service organizations, and will be confronted with custom software.
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Selection and Application of a New Business‘ Marketing Strategy
Kramář, Jan ; Růžičková, Hana (referee) ; Chlebovský, Vít (advisor)
This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services.
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Informatization of the State Administration
Olexik, Martin ; Mitáš, Jaroslav (referee) ; Koch, Miloš (advisor)
In my bachelor thesis I focus on the communication between the municipality and the citizen which is solved by using modern information technologies in the frame of computerization of the government. I present already used news in this field and I try to find the optimal solution of the used and new technologies to bring effectiveness in the communication between the municipality and the citizen in my thesis.
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Information System Assessment and Proposal for ICT Modification
Turisová, Alena ; Čačka, Marek (referee) ; Koch, Miloš (advisor)
Bachelor thesis deals with the analysis of a company's information system and suggestions for its improvement. The first part focuses on putting the reader into the issue by explaining important terms. They form the necessary basis for understanding the practical part, which leads to the evaluation of the effectiveness of an information system based on the results of a HOS8 and SWOT analysis. From a formal evaluation then follows the determination of proposals for improving company's information system.
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Information System Assessment and Proposal for ICT Modification
Marek, Jaroslav ; Volf, Jiří (referee) ; Koch, Miloš (advisor)
This diploma thesis is focused on evaluation of the Allrisk, ltd. information system and on the changes proposal. The theoretical part of the work describes an essential background and an explanation of individual methods used for analysis of information systems. Shortcomings revealed by the analysis are worked up and measures are taken to improve the current state.
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Information System of Line Projects
Němeček, Petr ; Lukáš, Roman (referee) ; Techet, Jiří (advisor)
An information system of line project supervision deals with a part of common project management problems. We can also understand this thesis as a helpful step towards a better use of information technology by the project management staff during the management of extensive line projects. The program solution, which is the output of this thesis, aims to create a software support for project management, especially for the supervising team during preparation, realization and also evaluation of line project stages.
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Modification of Company Information System
Jedličková, Marie ; Kolštrom, Jan (referee) ; Koch, Miloš (advisor)
The information systems are currently a necessity in companies of any size and are able to significantly affect the success of the company. This thesis focuses on the analysis of the existing information system in the small company based on the Czech market. First part of the thesis is an introduction to the theoretical basics of the information systems and related topics contained in this thesis. The next part analyses the current condition of the company and potential on the market, and the detailed analysis of the information system. The last part is a suggestion of the changes that will lead to improving the overall company situation.
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Concept of Business Plan – Tourism and Cultural Portal
Ferencz, Erik ; MBA, Michal Ducháč, (referee) ; Němeček, Petr (advisor)
Business plan is important and undivided part of company management and of business planning. My master’s thesis points on usefulness of business plan as a medium for beginning entrepreneur, with low capital base, which is searching concepts how to push his visions trough in market. The master’s thesis introduces concrete practical example of creation and maintenance of new generation web portal. Description of usage in marketing and business point of view. This plan also contains concepts of company structure and plan of company expansion in three years term. Parts of the document are estimations of portal and company costs and also estimations of revenues. Document is draw up for multiple usage of business plan, not only for business visions presentation, but also as a concept for obtaining of financial resources from investors.
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